Evert Gummesson

Gummesson in 2015 __NOTOC__ Evert Gummesson (18 January 1936 – 2 April 2023) was Professor Emeritus of Service Marketing and Management at the Stockholm Business School, where he was formerly the Director of Research. He received his Ph.D. from Stockholm University, Stockholm School of Economics. He was a Fellow and Honorary Doctor of Hanken School of Economics, Helsinki, Finland, and a Fellow of the University of Tampere, Finland. Provided by Wikipedia
Showing 1 - 4 results of 4 for search 'Gummesson, Evert, 1936-', query time: 0.02s Refine Results
  1. 1
    Qualitative methods in management research
    by Gummesson, Evert, 1936-
    Published 2000
    Other Authors: “…Gummesson, Evert, 1936-…”
    Book
  2. 2
    Total relationship marketing : : from the 4Ps -product, price, promotion, place- of traditional marketing management to the 30Rs -the thirty relationships- of the new marketingparadigm
    by Gummesson, Evert
    Published 1999
    Other Authors:
    Biblioteca Universitat Ramon Llull (Other Sources: Biblioteca de la Universidad de Navarra)
    Book
  3. 3
    Total relationship marketing : : marketing strategy moving from the 4 Ps -product, price, promotion, place- of traditional marketing management to the 30 Rs -the thirty relationships- of a new marketing paradigm
    by Gummesson, Evert
    Published 2002
    Other Authors:
    Biblioteca Universitat Ramon Llull (Other Sources: Biblioteca de la Universidad de Navarra)
    Book
  4. 4
    Qualitative methods in management research
    by Gummesson, Evert, 1936-
    Published 1991
    Other Authors: “…Gummesson, Evert, 1936-…”
    Biblioteca Universidad de Deusto (Other Sources: Biblioteca de la Universidad de Navarra)
    Book

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