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Grewal, Rajdeep
Rajdeep Grewal
'''Rajdeep 'Raj' Grewal''' is the Townsend Family
Distinguished Professor
of Marketing at
Kenan-Flagler Business School
,
University of North Carolina at Chapel Hill
. He is the
editor-in-chief
of
Journal of Marketing Research
. He is known for his work on
marketing research
,
marketing strategy
and
business to business
marketing.
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Handbook of business-to-business marketing
Published 2012
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