Glen L. Urban

Glen L. Urban has been a member of the MIT Sloan School of Management faculty since 1966 and dean at the school from 1993 to 1998. Urban is a leading educator, prize-winning researcher specializing in marketing and new product development, entrepreneur, and author. He is the Chairman of Sloan's MIT Center for Digital Business. Provided by Wikipedia
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    Sea el mejor defensor de su cliente : Una nueva forma de relacionarse con los clientes basada en la confianza y la lealtad
    by Glen Urban
    Published 2005
    Other Authors: “…Glen Urban…”
    Texto completo en Odilo
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