Hubert Gatignon

Hubert Gatignon is an emeritus professor of marketing at INSEAD, Fontainebleau, France. According to Google Scholar, Gatignon has an i10-index of 63. Provided by Wikipedia
Showing 1 - 9 results of 9 for search 'Gatignon, Hubert', query time: 0.02s Refine Results
  1. 1
    To standardize or not to standardize : marketing mix effectiveness in Europe
    by Gatignon, Hubert
    Published 1995
    Other Authors: “…Gatignon, Hubert…”
    Book
  2. 2
    The multinational corporation's degree of control over foreign subsidaries : an empirical test of a transaction cost explanation
    by Gatignon, Hubert
    Published 1988
    Other Authors: “…Gatignon, Hubert…”
    Book
  3. 3
    A propositional inventory for new diffusion research
    by Gatignon, Hubert
    Published 1985
    Other Authors: “…Gatignon, Hubert…”
    Book
  4. 4
    Markstrat 3 : the strategic marketing simulation
    by Larréché, Jean-Claude
    Published 1998
    Other Authors:
    Biblioteca Universitat Ramon Llull (Other Sources: Biblioteca de la Universidad de Navarra)
    Book
  5. 5
    Modes of foreign entry : a transaction cost analysis and propositions
    by Anderson, Erin
    Published 1986
    Other Authors:
    Book
  6. 6
    Markstrat 3 : simulación para la mercadotecnia estratégica e Jean-Claude Larréché, Hubert Gatignon
    by Larréché, Jean-Claude
    Published 2000
    Other Authors:
    Biblioteca Universitat Ramon Llull (Other Sources: Biblioteca Universidad de Deusto)
    Book
  7. 7
    MARKSTRAT : a marketing strategy game. Teaching notes
    by Larréché, Jean-Claude
    Published 1977
    Other Authors:
    Book
  8. 8
    MARKSTRAT : a marketing strategy game. Participant's manual
    by Larréché, Jean-Claude
    Published 1977
    Other Authors:
    Book
  9. 9
    Specifying competitive effects in diffusion models : an empirical analysis
    by Parker, Philip M.
    Published 1994
    Other Authors:
    Book

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