A study of the role of magazines in the new media age

by Takahashi, Shungo
Published 1995

Hearts and minds advertising the research based case for increased expediture on consumer magazine advertising

by Smith, Alan, 1950-
Published 1994

Selling print with TV a strategic study workshop for publishers, developing the media multiplier story and the benefits of using print with television

Published 1993

New challenges and opportunities for the publishing industry Lisbon (Portugal), November 1997

Published 1997