Estelle Ellis

Estelle Ruth Ellis (12 November 1919 – 1 July 2012) was an American business consultant, marketing expert, and writer whose career spanned over five decades. Renowned for her pioneering work in understanding and advising American businesses on the evolving landscape of society, Ellis was one of the first to focus on the American female demographic, particularly teens and working-class women. She played a significant role in helping companies such as Condé Nast Publications, Carter Hawley Hale department stores, Phillips-Van Heusen, Dow Chemical, and the Kimberly-Clark Corporation navigate demographic, social, and cultural shifts in postwar America. Her insights were invaluable in guiding these businesses to better address the needs and interests of a changing customer base, especially in relation to the evolving roles of women during that period. Provided by Wikipedia