Assessing the cross-national applicability of consumer behavior models a model of attitude toward advertising in general

Published 1993

Understanding cross-cultural student perceptions of advertising in general implications for advertising educators and practitioners

by Andrews, J. Craig
Published 1991

A framework for conceptualizing and measuring the involvement construct in advertising research

by Andrews, J. Craig
Published 1990

A cross-national assessment of the reliability and validity of the CETSCALE

by Netemeyer, Richard G., 1956-
Published 1991

Testing the cross-national applicability of U.S. and Russian advertising belief and attitude measures

by Andrews, J. Craig
Published 1994