Assessing the cross-national applicability of consumer behavior models a model of attitude toward advertising in general

Publicado 1993

Understanding cross-cultural student perceptions of advertising in general implications for advertising educators and practitioners

por Andrews, J. Craig
Publicado 1991

A framework for conceptualizing and measuring the involvement construct in advertising research

por Andrews, J. Craig
Publicado 1990

A cross-national assessment of the reliability and validity of the CETSCALE

por Netemeyer, Richard G., 1956-
Publicado 1991

Testing the cross-national applicability of U.S. and Russian advertising belief and attitude measures

por Andrews, J. Craig
Publicado 1994