Showing 1 - 4 results of 4 for search 'DeSarbo, Wayne S.', query time: 0.01s Refine Results
  1. 1
    Deriving joint space maps of bundle compositions and market segments : an application to new product options
    Published 1996
    Other Authors: “…DeSarbo, Wayne S.…”
    Book
  2. 2
    On the measurement of perceived consumer risk
    by Havlena, William J.
    Published 1991
    Other Authors:
    Book
  3. 3
    Three-way scaling and clustering
    by Arabie, Phipps
    Published 1987
    Other Authors:
    Biblioteca de la Universidad Pontificia de Salamanca (Other Sources: Biblioteca de la Universidad de Navarra)
    Book
  4. 4
    Statistical perceptual maps : using confidence region ellipses to enhance the interpretations of brand positions in multidimensional scaling
    Other Authors:
    Article

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