Leo Burnett
Leo Burnett (October 21, 1891 – June 7, 1971) was an
American advertising executive and the founder of
Leo Burnett Company, Inc. He was responsible for creating some of advertising's most well-known characters and campaigns of the 20th century, including
Tony the Tiger, the
Marlboro Man, the
Maytag Repairman,
United's "Fly the Friendly Skies", and
Allstate's "Good Hands", and for garnering relationships with
multinational clients such as
McDonald's,
Hallmark and
Coca-Cola. In 1999, Burnett was named by ''
Time'' as one of the 100 most influential people of the 20th century.
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