Rex Briggs

Rex Briggs (born 1971) is an author, award winning marketing ROI researcher. He began his career at Yankelovich Partners, where he was noted for his work in Generation X Minority marketing. While at Yankelovich, he is noted for developing a theory called “The Psychology of disenfranchisement.” Briggs was among the first to research the Internet.

Briggs is responsible for several innovations in digital marketing. In 1995, Briggs joined Wired, as Director of Research, focusing on their digital brand HotWired. He created the first study of Web banner advertising effectiveness. The research is notable because it was the first application of random sampling online, and used design of experiments to measure the in-market impact of online advertising. Briggs and his team at HotWired innovated one-to-one web marketing to deliver personalized content, and real-time web analytics, known as “HotStats”. Provided by Wikipedia