Billiken

To buy a Billiken was said to give the purchaser luck, but to receive one as a gift would be better luck. The image was copyrighted and a trademark was put on the name. After a few years of popularity, the Billiken faded into obscurity. Although they are similar, the Billiken and the baby-like kewpie figures that debuted in the December 1909 ''Ladies' Home Journal'' are not the same.
Today, the Billiken is the official mascot of Saint Louis University and St. Louis University High School, both Jesuit institutions located in St. Louis. The Billiken is also the official mascot of the Royal Order of Jesters, an invitation-only Shriner group affiliated with Freemasonry. The Billiken also became the namesake of Billiken Shokai, the Japanese toy and model manufacturing company (established 1976). Provided by Wikipedia