Industry structure, competitive strategy and firm-specific intangibles as determinants of business unit performance towards an integrative model

by Bharadwaj, Sundar G.
Published 1997

Executives' attitudes toward consumerism and marketing an exploration of theoretical and empirical linkages in an industrializing country

by Varadarajan, Rajan P.
Published 1994

Attitudes towards marketing practices, consumerism and government regulations a study of managers and consumers in an industrializing country

by Varadarajan, Rajan P.
Published 1991