Showing 1 - 3 results of 3 for search 'Balasubramanian, Siva K.', query time: 0.01s Refine Results
  1. 1
    Analyzing variations in advertising and promotional expenditures : key correlates in consumer, industrial and service markets
    by Balasubramanian, Siva K.
    Published 1990
    Other Authors: “…Balasubramanian, Siva K.…”
    Book
  2. 2
    Beyond advertising and publicity : the domain of hybrid messages
    by Balasubramanian, Siva K.
    Published 1991
    Other Authors: “…Balasubramanian, Siva K.…”
    Book
  3. 3
    Long-term forecasting with innovation diffusion models : the impact of replacement purchases
    by Kamakura, Wagner A.
    Published 1987
    Other Authors:
    Book

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