Wroe Alderson

Wroe Alderson (1898–1965), an active Quaker, is widely recognized as the most important marketing theorist of the twentieth century and the "father of modern marketing". Provided by Wikipedia
Showing 1 - 4 results of 4 for search 'Alderson, Wroe', query time: 0.01s Refine Results
  1. 1
    Planning and problem solving in marketing
    by Alderson, Wroe
    Published 1964
    Other Authors: “…Alderson, Wroe…”
    Book
  2. 2
    El hombre, motivaciones y mercados
    by Alderson, Wroe
    Published 1971
    Other Authors: “…Alderson, Wroe…”
    Book
  3. 3
    Marketing and the computer
    Published 1963
    Other Authors: “…Alderson, Wroe…”
    Book
  4. 4
    Theory in marketing
    Published 1964
    Other Authors:
    Book

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