David Aaker

David Allen Aaker (born February 11, 1938) is an American organizational theorist, consultant and Professor Emeritus at the University of California, Berkeley's Haas School of Business, a specialist in marketing with a focus on brand strategy. He serves as Vice Chairman of the San Francisco-based growth consulting company Prophet. Provided by Wikipedia
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  1. 1
    Three threats to brand relevance : strategies that work
    by Aaker, David
    Published 2013
    Other Authors: “…Aaker, David…”
    Universidad Loyola - Universidad Loyola Granada (Other Sources: Biblioteca de la Universidad Pontificia de Salamanca)
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  2. 2
    Liderazgo de marca
    by Aaker, David A., 1938-
    Published 2005
    Other Authors: “…Aaker, David A., 1938-…”
    Universidad Loyola - Universidad Loyola Granada (Other Sources: Biblioteca Universidad de Deusto)
    Book
  3. 3
    Relevancia de la marca : hacer a los competidores irrelevantes
    by Aaker, David A.
    Published 2012
    Other Authors: “…Aaker, David A.…”
    Biblioteca de la Universidad Pontificia de Salamanca (Other Sources: Biblioteca Universidad de Deusto, Universidad Loyola - Universidad Loyola Granada)
    Book
  4. 4
    Estrategia de la cartera de marca : crear relevancia, diferenciación, energía, apalancamiento y claridad
    by Aaker, David A.
    Published 2005
    Other Authors: “…Aaker, David A.…”
    Biblioteca Universitat Ramon Llull (Other Sources: Biblioteca de la Universidad Pontificia de Salamanca, Universidad Loyola - Universidad Loyola Granada, Biblioteca Universidad de Deusto)
    Book
  5. 5
    Brand leadership
    by Aaker, David A.
    Published 2000
    Other Authors: “…Aaker, David A.…”
    Biblioteca Universitat Ramon Llull (Other Sources: Biblioteca de la Universidad de Navarra)
    Book
  6. 6
    Management de la publicidad : perspectivas prácticas
    by Aaker, David A.
    Published 1984
    Other Authors: “…Aaker, David A.…”
    Biblioteca Universidad de Deusto (Other Sources: Biblioteca de la Universidad de Navarra)
    Book
  7. 7
    Managing brand equity : capitalizing on the value of a brand name
    by Aaker, David A.
    Published 1991
    Other Authors: “…Aaker, David A.…”
    Biblioteca Universitat Ramon Llull (Other Sources: Biblioteca Universidad de Deusto, Biblioteca de la Universidad de Navarra)
    Book
  8. 8
    Marketing research
    by Aaker, David A.
    Published 2004
    Other Authors: “…Aaker, David A.…”
    Biblioteca Universitat Ramon Llull (Other Sources: Biblioteca de la Universidad de Navarra)
    Book
  9. 9
    Building strong brands
    by Aaker, David A.
    Published 1996
    Other Authors: “…Aaker, David A.…”
    Biblioteca Universitat Ramon Llull (Other Sources: Biblioteca de la Universidad de Navarra)
    Book
  10. 10
    Management estrategico del mercado
    by Aaker, David A., 1938-
    Published 1987
    Other Authors: “…Aaker, David A., 1938-…”
    Biblioteca de la Universidad de Navarra (Other Sources: Universidad Loyola - Universidad Loyola Granada, Biblioteca Universidad de Deusto)
    Book
  11. 11
    Construir marcas poderosas
    by Aaker, David A.
    Published 1996
    Other Authors: “…Aaker, David A.…”
    Biblioteca Universidad de Deusto (Other Sources: Biblioteca de la Universidad de Navarra, Universidad Loyola - Universidad Loyola Granada)
    Book
  12. 12
    Estrategia de la cartera de marcas : crear relevancia, diferenciación, energía, apalancamiento y claridad
    by Aaker, David A.
    Published 2006
    Other Authors: “…Aaker, David A.…”
    Book
  13. 13
    Construir marcas poderosas
    by Aaker, David A.
    Published 2002
    Other Authors: “…Aaker, David A.…”
    Biblioteca Universidad de Deusto (Other Sources: Biblioteca de la Universidad Pontificia de Salamanca)
    Book
  14. 14
    Investigación de mercados
    by Aaker, David A.
    Published 2001
    Other Authors: “…Aaker, David A.…”
    Biblioteca Universitat Ramon Llull (Other Sources: Biblioteca Universidad de Deusto)
    Book
  15. 15
    Gestión del valor de la marca : capitalizar el valor de la marca
    by Aaker, David A.
    Published 1994
    Other Authors: “…Aaker, David A.…”
    Biblioteca Universidad de Deusto (Other Sources: Biblioteca de la Universidad Pontificia de Salamanca)
    Book
  16. 16
    Advertising management
    by Aaker, David A.
    Published 1992
    Other Authors: “…Aaker, David A.…”
    Biblioteca Universidad de Deusto (Other Sources: Biblioteca Universitat Ramon Llull)
    Book
  17. 17
    Marketing research
    by Aaker, David A.
    Published 2001
    Other Authors: “…Aaker, David A.…”
    Biblioteca Universitat Ramon Llull (Other Sources: Biblioteca Universidad de Deusto)
    Book
  18. 18
    Spanning Silos : the new CMO Imperative
    Published 2008
    Other Authors: “…Aaker, David A. autor…”
    Biblioteca Universitat Ramon Llull (Other Sources: Biblioteca Universidad de Deusto)
    Book
  19. 19
    Las Marcas según Aaker : 20 principios para conseguir el éxito
    by Aaker, David A.
    Published 2014
    Other Authors: “…Aaker, David A.…”
    Book
  20. 20
    Strategic market management
    by Aaker, David A.
    Published 2007
    Other Authors: “…Aaker, David A.…”
    Book

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